The information about BTS Jungkook’s Super Bowl appearance has sparked a lot of anger, according to HYBE’s statement.

A joint version of Jungkook and Usher’s song “Standing Next To You” was released at the end of 2023.

Recently, it was reported that Jungkook and Usher were supposed to perform the song during the Super Bowl. However, because of his military service, which began in December 2023, they were unable to do so.

Fans believed that the company was attempting to enlist all members as soon as possible to shorten the group’s absence because Jungkook could have enlisted later. As a result, the hashtags “HYBE Stop Sabotaging Jungkook” and “Jungkook Leave HYBE” became popular among fans of Jungkook.

On October 9, in response to the criticism from fans, HYBE issued a statement regarding the matter to Ilgan Sports, to which they merely responded, “We have nothing to say.”

Netizens reacted to the brief statement by claiming that the business turned down the offer without consulting Jungkook. They also said that they restricted Jungkook’s potential, and many people hoped he would leave the business.

  • Even though I’m not a fan, it’s such a shame. The Super Bowl doesn’t just invite artists based on their Billboard or Grammy results from that year, nor solely based on their popularity at that moment. It’s really all about timing. If the timing had aligned with the rise of his solo career, the synergy could have been huge.
  • I hope HYBE completely fails.
  • If Jungkook had declined, they would have hidden behind him and spun it through media play. But it was HYBE that didn’t communicate this to Jungkook.
  • Is HYBE not doing their job, or are they just incompetent? Didn’t they claim to have a hundred staff solely dedicated to BTS? If a hundred people messed up like this, I would have crashed a truck into their office. I’m from another fandom, but in terms of the Super Bowl, HYBE really screwed this up.
  • Idiots~
  • Just quit the entertainment business, seriously.
  • I hope Jungkook leaves HYBE.
  • I have no words.
  • A Korean artist performing on the Super Bowl stage would have been a huge sensation, but HYBE seems like an agency that’s more obsessed with placing themselves at the top rather than promoting their artists.
  • Wow…
  • They really can’t do their job… Ugh, what a waste of Jungkook’s potential.
  • No agency likes when an artist’s personal influence grows, haha. HYBE is following the same path. This is why I think it’s not a bad idea for idols to set up their own agencies once they’ve been around for a few years.
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